Project Description
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My project is building a new brand image for a Chinese drinking brand, like a public relation campaign. This name of this brand is Ming Tea. This beverage is very famous in China, but not in international market jet. What I want to do is designing a new international brand image for it.
My major is Communication and I took many major classes like Strategical Writing, 2-Dimensional Design, Public Relational Campaign. I got much knowledge and experience to do this project. My major is one of the important reasons that I choose this project to do. Another reason is I really like drinking the products of Ming Tea because they are very tasty. The topic of my plan is “health life”, because the products of Ming Tea are very healthy for people and can make people stronger.
My project guide is using Photoshop to design a new logo for Ming Tea first (I am good at Photoshop and had good skills to accomplish all the design works). I also created a new slogan for Ming Tea, as well as some posters which are put in newspapers or magazines pages. Finally, I wrote a script for a 30-second TV commercial.
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Before staring my projects, I had done a rough market research for Ming Tea and collected some data and information of this brand. Therefore, all my works were based on the true market position and brand image of Ming Tea. After finishing all the design works, I also did a budget for the whole public relation plan. In the future, I might apply for a job position to Ming Tea and show people my plan. I hope it can help them to open the international market and make their brand stronger.