Reflection
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During the process of project, I came crass two challenges. One was there was one part of the project goals was helping Ming Tea expand its global market and
produce different kinds of drinking products. I planned to mail the project to
Ming Tea’s company. After finishing the project, I contacted with their public
relation agent. However, I was told that they only received the brand plan from
their own employees. Maybe I will apply a job position to Ming Tea after
graduation, then this goal might be achieved.
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Another challenge was that I used to try to create a storyboard for a TV-
commercial, which was a very important part in this campaign. However,
during the process, I found that storyboard was too difficult for a
communication-major student rather than a painting-major student to create.
Storyboard also couldn’t express my idea well to my audiences. Then I gave
up this task. I changed this part to a TV script which was simpler and clearer
to show my idea.
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From this experience, I knew that making a comprehensive plan in advance was very important. I need to consider more parts of my project.